In the hairdressing sector there are basically two ways of supplying a salon with hair cosmetic products. One possibility is the delivery by a wholesaler. This has long been a common practice in the field of hairdressing products. Advantages: One obtains immediately a favorable price, which results from the quantity discount which the wholesalers receive from the manufacturers of the products. In principle, one can order products from a wide range of brands in this variant. A further and more frequently selected possibility for obtaining products is the supply by the manufacturer’s own distribution. Even with this possibility you get very favorable conditions, which sometimes arise however only through a natural discount, volume discount or sales bonus. Since manufacturers have only a limited range – mainly their own products – every hairdresser purchases more or less from the wholesale trade. Either one gets its core brand directly from the manufacturer and buys everything from accessories and byproducts at wholesale, or one buys everything at the wholesale. So it is not a decision to buy there OR there, but a question of the distribution of the weight. In order to make the right decision, a price comparison is necessary. Prices are often not directly comparable.
Many hairdressers order from the wholesale trade, because they mean to get the better prices there than with the manufacturers themselves. But this is often not correct. Often the conditions of the manufacturers are even better than those of the wholesale trade. This is the direct comparison in the individual case. The problem here is in the discounts, discounts and bonuses, which make a direct price comparison without pocket calculators simply impossible. And so many a hairdressers ordered his goods much more expensive than they should be. He just does not know it an immediate price comparison including discount, discount and bonus allows our small shopping calculator, which you can download. It makes the comparison of the purchase prices of different officers easily and fast-speed possible. You will find the download in our article “How to Compare Purchasing Prices”. It is common among hairdressing companies to choose a single manufacturer as the main supplier for the salon products. This has the advantage, firstly, of offering a consistent and consistent product line to its customers. The second advantage is that you can then make your entire purchasing turnover with only one supplier, thus enabling a higher bonus or higher rebate. This lowers your material costs and increases your profit.
Products must fit to the salon. Important for selecting the right product brand is not only that the products in quality and price are good, but rather should also pay attention to the image of the brand. The image is not just about “good” or “bad” and also not only “expensive” or “cheap”, but the “for whom?”. The image of your products should match your A customer – that is, your main business group. This makes a decisive contribution to the extent to which you will be successful as a hairdresser. Another important point is the so-called “hairdresser exclusivity”. It is precisely at this point that there is a differing view on the definition of the term ‘hairdresser’ in various manufacturers. In the case of wholesalers, your advantage often ends with the price. Most wholesalers do nothing but sell products. The manufacturers themselves as product suppliers often offer more. A partnership with a powerful product manufacturer can bring significant benefits. If you want to know if your product supplier fits you, what you have to offer and what you can expect from him, read our article “The supplier as a partner of the hairdresser”.